This week we proudly opened our newest store at the iconic NorthPark Center. It’s a milestone moment for us, and I’m deeply grateful to our incredible team for continuing to exceed every expectation we’ve had for Varley.
A heartfelt thank you as well to the NorthPark team for welcoming us to Dallas, and to HÅM Interiors for their ongoing partnership in bringing our vision for each store to life. And finally, thank you to everyone who has supported Varley over the years - you’ve made this journey possible.
Meet our Dallas team, celebrating the opening of our store.
Thoughtfully curated , our Dallas store design captures the elevated and distinctive Varley atmosphere.
In collaboration with HÅM interiors we created an inviting and open space, paying special attention to the detailing - from soft lighting and FLOWERBX arrangements to artworks curated by Cramer & Bell.
Read more on Substack
Meet Meghan our Dallas Store Manager
To celebrate the opening of our Dallas store at NorthPark Center, we caught up with store manager Meghan to talk all things local. From her favorite neighborhood spots to the thoughtfully chosen artwork, Meghan shares what makes this new location so special - both for the community and the brand.
A week in Dallas with Betsy.
Join our Head of Influencer Marketing, Betsy, as she takes us along on her week in Dallas - from attending LTKCon to stopping by our new Varley store for an in-store event, and everything in between.
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Chicago, we’ve officially arrived.
We’re excited to open the doors to our sixth store - and to call Chicago our newest home. If you’re nearby, we’d love for you to stop by and say hello. Thank you to the team and partners who continue to make this possible.
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Routine. Ritual. Rebellion.
“Routine. Ritual. Rebellion.” is the rhythm of a life lived on her own terms. Moments of calm. Acts of care. Small, deliberate choices that quietly defy the grind.
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A guide to Madison Avenue, with Lara.
In town for the opening of our store on Madison Avenue, our co-founder Lara visits her favourite spots on the Upper East Side.