Review Policy

1 ABOUT THIS POLICY

This policy sets out Varley’s approach to the prevention and removal of banned reviews and activity (such as fake reviews, concealed incentivised reviews and misleading use of customer review information).

Varley will always aim to ensure that reviews on our website at www.varley.com (http://www.varley.com) are genuine and not false or misleading in line with guidance from the Digital Markets, Competition and Consumers Act in the UK (the DMCCA) which requires consumer-facing businesses to take active steps to tackle fake or misleading online reviews.

We also understand how important reviews can be in making decisions about whether to buy our products.

We continue to assess the risk of fake and concealed incentivised reviews appearing on our website and are committed to taking the necessary steps to address issues as they are identified. We also set out below the steps we have taken to ensure customer review information is not published in a misleading way.

2 PROVIDING A REVIEW

The following guidelines apply to reviews.

Your review must:

1. relate solely to a product you purchased from Varley online;
2. be based on your genuine experience;
3. avoid mentioning any personal data (such as names and addresses);
4. avoid mentioning any other retailers or any price that you paid;
5. not contain information that is, or may reasonably be considered to be, defamatory, libellous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual or business.
6. not be repeatedly submitted and/or vexatious (i.e. spam)
7. contain any computer viruses, worms or other potentially damaging computer programs or files
8. infringe the intellectual property rights of a third party

You must not provide a review if you are under the age of 18 or if you have been involved in any marketing or discount programe with Varley (such as influencer activity where you have received free Varley products and/or a fee or if you have been given a VIP/ambassador discount card/voucher by Varley) or if you are a member of Varley staff.

If you have any concerns in respect of a review you have written or would like it to be edited, please contact support@varley.com.

3 HOW WE MANAGE REVIEWS

We reserve the right to remove or not publish any reviews which we consider are fake or which conceal an incentivisation received by the reviewer or where they do not meet our review requirements at section 2 above.

In serious cases, we may also consider blocking the reviewer from being able to provide further reviews.

If you have any concerns about a review on our website, please contact us at support@varley.com so that we can investigate and take appropriate action swiftly.

4 HOW WE USE CUSTOMER REVIEW INFORMATION

All reviews are listed chronologically by default, and with consistent formatting. There is no prominence awarded to favourable reviews.

Whilst negative reviews may be disappointing, we will still include these on our website and not only show positive reviews.

We will not make an offer of dispute resolution contingent on a customer not leaving a negative review.

We use a specialist independent company (Yotpo) to manage and moderate reviews on our websites, alongside the Varley customer service team.

We will regularly conduct a manual check of a sample of reviews, to look for any potentially banned content.

We will monitor the review submission history of customers, or relating to particular products, to spot patterns of behaviour giving rise to banned content.

We will periodically check that any content creators are reminded not to post reviews (without disclosing detail of their relationship with us).

5 CONTACT

Please contact support@varley.com with any queries or concerns relating to reviews on our website.

Last updated 5 December 2025